H&M (Hennes & Mauritz)
H&M’s stores are always located in the best location on shopping streets and in shopping centres – whether in a fashion metropolis such as London or New York or in smaller towns. Leasing premises provides great flexibility and enables H&M to ensure the best store locations at all times. This has been a principle of H&M’s expansion ever since the first store opened in 1947.
H&M stores are always in the best location,
such as here at 150 Powell Street in San Francisco.
The H&M store is now a well-established presence in most prominent shopping streets with considerable customer flows around Europe and in North America. H&M can for example be found on Brompton Road in London, on Kurfürstendamm in Berlin, on Fifth Avenue in New York and in Beverly Center in Los Angeles.
Competing with everyone,
from specialist retailers and international chains…
The clothing sector is undergoing change. More and more large chains are moving into other countries. Many clothing chains increase their main range with items such as shoes, accessories and cosmetics. At the same time, the number of niche stores aimed at well-identified target groups is increasing.
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